Rossmeyer kin opens Southern Thunder

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Southern Thunder is making noise this week with its official grand opening celebration through May 8.

The 54,000-square-foot dealership in Southaven, Miss., opened in March, after expanding from a 15,000 square-foot building in Horn Lake. The business was based there for four years.

"At the old dealership we would move 100 motorcycles in and out each day, because we had no room to display them inside the building," says owner Lisa Rossmeyer Wade, niece of the late Bruce Rossmeyer. "We would spend two hours each day moving motorcycles."

The new location opened up lots of space for PG&A, and an expanded service department with a lounge where customers have wireless Internet access.

The interior walls are brick reclaimed from Columbus, Miss., and tin from an old plant on South Parkway in Memphis is also part of the décor. Both further the dealer’s efforts to get the LEED “green” certification, according to the Memphis Commercial Appeal. It would be only the second H-D dealership to do so.

"With the reclaimed tin, wood and brick, we wanted the building to have a homey, bluesy feel to fit in with Mississippi's rich musical history," she says. The Fillin Station Grill, under construction next door and set to open in summer, is another draw.

Rossmeyer Wade thinkd her uncle would be proud. "He was so supportive of everything we did here," she told the newspaper. "I think he would be really surprised and impressed with how things turned out."

Posted by Holly Wagner