Rossmeyer museum to leave downtown Daytona for Destination complex

Publish Date: 
Jun 14, 2013

DAYTONA BEACH, Fla. - The Bruce Rossmeyer Harley-Davidson museum is moving from Daytona Beach to the Destination Daytona complex just outside Ormond Beach, and the family will open a new PG&A store on Daytona Beach’s Main Street.

The move will be timed around the end of the year, when the Daytona Beach lease is up.

"Our option was to come to Destination Daytona and go with the original plan our dad had, which was to move it up here," Shelly Rossmeyer Pepe, general manager at Bruce Rossmeyer's Daytona Harley-Davidson, told the Daytona Beach News-Journal.

Bruce Rossmeyer, who died in a motorcycle crash in 2009, had the Beach Street building designed for the dealership in 1994 but never owned the building. He launched the Rossmeyer empire from the store, which closed in 2011 for conversion to the museum.

Museum displays will move to the second floor of the dealership at Destination Daytona. The new museum is expected to open at the end of 2014.

Posted by Holly Wagner