FARIBAULT, Minn. – Classic Motorworks, Ltd., the company that imports Royal Enfield motorcycles in the United States, announced that the manufacturer doubled its U.S. dealer sales in the first quarter of 2014, compared to numbers from 2013.
Royal Enfield attributes the success to a combination of factors, including the release of the Continental GT, price restructuring, a new factory and increased marketing efforts in the United States. The surging interest in café racer and vintage-style bikes is another contributor to the strong first quarter.
“Our growing dealer network has used the introduction of the Continental GT café racer along with the growing market for retro and midsized motorcycles to improve their profitability and local market penetration. Our new high-value pricing with increased margins has also been a factor. We believe that we are now offering the best value in the market today. There is a following that’s growing here in the U.S., and we’re proud to be a part of it,” said Kevin Mahoney, President of Classic Motorworks.
Royal Enfield CEO Siddhartha Lal will be part of an event at the Smog Shoppe in Los Angeles on May 19, during which he will unveil the Continental GT to local dealers. A Royal Enfield Ride will be part of the festivities.