Rucker Performance Taps Biker Pros For Dealer Development

Custom motorcycle builder Rucker Performance is hoping to expand its dealer network with the help of a firm called Biker Pros, a consulting organization focused on assisting American Custom bike builders with a wide range of services.

Bill Rucker founded Rucker Performance Motorcycle Company in 2004. Founded by Bob Kay, Biker Pros' services include everything from web design and ad placement to product sourcing and sales channel support. The company also works with Ridley Motorcycles. Kay and Rucker were the founding principals of Texas-based American IronHorse Motorcycle Co.

"Bob Kay is the true embodiment of everything biker and his extensive knowledge of this industry, and amazing number of contacts can only serve to help Rucker Performance with our dealer development," Rucker says.

"Bill and I have worked well together over many years and share the same philosophies regarding customer service and a commitment to positive dealer interactions," Kay says. "I look forward to the ability to represent Rucker Performance knowing the quality and the unrivaled value they deliver to all dealers and customers."

Biker Pros will appoint new dealers, coordinate follow up sales assistances and provide a continual flow of new and current product information.

Additional information is available at For more information about Biker Pros, call (817) 312-0380 or e-mail