Run 1 Racing wants to be biggest PG&A e-tailer in Southeast


Ambitious plans are underway at Run 1 Racing Motorsports, which just opened with the stated goal of becoming the biggest motorcycle parts and accessory store in the Southeast.

“We want to be the place that everyday riders and privateer teams come to get their parts, accessories and apparel,” CEO Monty Spears says. “They know that we’re there to back them. We want to be the company that backs them with sponsorship and support. We understand their struggles. We are in the same financial fight they are in to compete round after round. As Run 1 Racing Motorsports grows, we will be pushing support down to bring the underdogs up.“

The e-store features more than 10,000 products, and Run 1 Racing Motorsports promises to do custom searches for specialty parts if necessary. The store will announce daily special discounts on its Facebook and Twitter pages.

Spears plans to use revenue from the site to open a 40,000 sq. ft. brick-and-mortar store and race shop in metro Atlanta.

“The goal is a retail location that also offers motorcycle storage,” he says. “In addition, we will have the race team behind a glass wall so our customers and guests can watch the race team prepare the bikes between events."

Run 1 has its own privateer team, and Spears says he wants to support others in the field.

“With a month before the next race, all the revenue generated from the e-store will go to building the program,” Spears says. “The goal is to get the race program fully funded and the rest of the revenue will go to building the Run 1 Racing brand. That will sustain us for the year and allow us to announce some other exciting programs.”

Run 1 Racing AMA Pro Racing’s lineup includes Joey Pascarella aboard the #825 Yamaha YZF-R6 in the Daytona SportBike, Skip Salenius on the #63 Yamaha R1 in the National Guard Superbike, and Miles Thornton on the #72 Yamaha YZF-R6 and Antoine Richards on the #45 Suzuki GSX-R600 in SuperSport.

Posted by Holly Wagner

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