S&S Cycle Cuts 60 Employees

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S&S Cycle announced that it has let go 60 workers through a combination of voluntary separation and layoffs, most of which were made at the engine company's plant in Viola, Wis. Two positions were eliminated at S&S La Crosse, Wis., location.

The job cuts were attributed to the impact that the country's financial slump has had on sales of S&S' motors and engine parts. "This was a very, very hard decision personally," says company president Brett Smith. "People I've known for years were impacted."

On Aug. 4, the company offered voluntary separation packages that 33 employees accepted, Smith said. They began leaving the company Aug. 8.

Another 27 employees, primarily in production and manufacturing, were laid off earlier this week, Smith said. S&S now employs a total of about 195 at both sites. "We're doing everything we can to become lean and consolidate our efforts for future long-term employment," Smith said. "We don't expect to be in this position forever."

The company's core business of bolt-on, high-performance, aftermarket components still is strong, he said, but there's less disposable income for parts.

The layoffs come after the 50th anniversary event drew an estimated 28,000 motorcycle enthusiasts to La Crosse in late June.