Saddlemen hires Kaczmarek, O'Kane for marketing, dealer development

Publish Date: 
Jan 20, 2014

RANCHO DOMINGUEZ, Calif. - Motorcycle seat, luggage and accessory brand Saddlemen announces two additions to its marketing team. Anja O’Kane is the new sales and marketing coordinator for the company, while Joanna Kaczmarek has been appointed lead for events, media affairs and dealer development.

Kaczmarek is a two-time AMA National Hare & Hound champion. She formerly was production and sales manager at Parts Magazine and served as a marketing coordinator for KTM North America. In her new role, Kaczmarek will manage PR, event and social media initiatives and assist the marketing team in related projects. 

O’Kane, originally from Germany, has lived and worked all over the world in a variety of industries and has a strong foundation in business and foreign languages. She will will focus on increasing brand awareness within the motorsports industry, as well as assist in dealer development. O’Kane is also a motorcycle enthusiast.

“Saddlemen is excited to have Anja and Joanna on board, these two will be a vital asset in promoting the Saddlemen brand,” stated CEO David Echert.

From a press release. Posted by Mary Slepicka