Safety first -- in sales, too

Publish Date: 
Jul 25, 2012
By Mary Green Slepicka


The ASI, along with its member OEMs (Arctic Cat, BRP, Honda, Kawasaki, KYMCO, Polaris, Suzuki, Tomberlin and Yamaha), developed strict sales guidelines. Let’s set aside the customer safety issue; failure to comply with the guidelines means your salesperson could lose his or her job, and you could put your vehicle franchise at risk.

The ASI this year created a handy online course so dealership sales teams can better understand the responsibilities they assume when selling ATVs and UTVs. The ATV Sales Force E-Course takes about 30 minutes to complete, and includes a brief quiz at the end. Salespeople who complete the course and pass the quiz can print out a certificate right then and there, and add it to their list of training achievements. Their bosses at the dealership, along with the ATV distributors, can review a database of those who have completed the course.

It’s quite possible you’ll pass on the first round. It’s also possible that by investing the half-hour, you’ll learn something you didn’t know before. And that one-something may not just save your job and your franchise, it may save a life.

Dealers nationwide are now using the course as part of new-hire orientation, or even annual training. You can take a look at the course at For more information, visit or contact the ASI at 949-727-3727.