The ASI, along with its member OEMs (Arctic Cat, BRP, Honda, Kawasaki, KYMCO, Polaris, Suzuki, Tomberlin and Yamaha), developed strict sales guidelines. Let’s set aside the customer safety issue; failure to comply with the guidelines means your salesperson could lose his or her job, and you could put your vehicle franchise at risk.
The ASI this year created a handy online course so dealership sales teams can better understand the responsibilities they assume when selling ATVs and UTVs. The ATV Sales Force E-Course takes about 30 minutes to complete, and includes a brief quiz at the end. Salespeople who complete the course and pass the quiz can print out a certificate right then and there, and add it to their list of training achievements. Their bosses at the dealership, along with the ATV distributors, can review a database of those who have completed the course.
It’s quite possible you’ll pass on the first round. It’s also possible that by investing the half-hour, you’ll learn something you didn’t know before. And that one-something may not just save your job and your franchise, it may save a life.
Dealers nationwide are now using the course as part of new-hire orientation, or even annual training. You can take a look at the course at http://cbt2.svia.org. For more information, visit www.svia.org or contact the ASI at 949-727-3727.
