Sagging sales? Dominion offering 'summer school' training

Publish Date: 
Jun 20, 2013

NORFOLK, VA - Dominion Powersports Solutions is offering its dealer customers consumer sales and marketing strategies with Powersports Summer School, an online program created to help drive sales this summer.

The program will offer short, strategy-filled videos on specific critical sales and marketing topics.

“We’re providing five marketing and sales strategy videos, all of which can be viewed in less than an hour,” said Dominion Powersports’ business development manager Neil Pascale. “These strategies come from our Pulse webinar series, which continues into its second year and is viewed monthly by as many as 400 powersports dealers.”

Dealers and their staff participating in the summer school program will be automatically entered into a drawing for a free iPad once they have viewed at least three of the program’s five videos.

The Powersports Summer School started this week with a video on how dealers can drive better attendance at their store events using Facebook. Other videos on how dealers can capture more e-mail addresses and on other strategies will follow in coming weeks.

Dealers interested in participating in the program can immediately start or contact Dominion Powersports’ Neil Pascale at with any questions.

Posted by Holly Wagner