Sales Down 10 Percent in 2007

Publish Date: 
Jan 23, 2008

IRVINE, Calif. - Motorcycle Industry Council members report an annual decline of 10.4 percent in motorcycle and ATV unit sales for 2007. The off-road market was especially hard-hit, with ATV and off-road motorcycle unit sales down 14.7 percent and 17.1 percent, respectively.

Christmas did little to increase sales. During the month of December, dealers sold 26 percent fewer vehicles than they did the previous December.

Back in October things were looking a tad better when the MIC posted its through-September numbers. But a weak fourth quarter drove down off-road sales even more. On-road motorcycle sales, however, stayed steady. They were down 4.6 percent through September and finished the year down 4.9 percent.

The MIC posts numbers on a quarterly basis. The data applies only to the MIC's 18 reporting members: Aprilia, Arctic Cat, BMW, Bombardier, Buell, Ducati, Harley-Davidson, Honda, John Deere, Kawasaki, KTM, Moto Guzzi, Piaggio, Polaris, Suzuki, Triumph, Victory and Yamaha. ATV sales do not include UTVs.