SAN DIEGO, Calif. - California's highest-volume Harley-Davidson dealership is moving into a building that will fit its growing needs, as San Diego Harley-Davidson opens its relocated headquarters Nov. 23.
For the move, the dealership renovated the old Howard Hughes Tool Co. helicopter manufacture building, built in 1937, to create a full service dealership. The new location will let the company have more Harley-Davidson motorcycles than any other showroom in California, the dealer said. The company also has a full service dealership in Kearny Mesa and a gift shop in Seaport Village.
“We are growing, expanding and we still believe in the American dream. At San Diego Harley-Davidson, we believe in the products that we sell, in the people we sell to, in god and country, and that belief has led us to grow into our new location,” said owner "New York" Myke Shelby.
The new site features a state-of-the-art 20,000-sq.-ft. service department, a ride-up service counter, in store wash bay, an onsite motorcycle training range, multiple customer lounges, a tattoo shop and barber shop, a general convenience store, and a dedicated 5,000-sq.-ft. event room furnished with a bar, pool table, pinball machine, foosball and ping pong tables. There are also plans to add a UFC gym.
The newly renovated facility honors all branches of the military in its decor and welcomes new riders, seasonal riders, tourists and spectators. A 70-ft.-high American Flag and a giant Harley-Davidson pole sign bearing the Bar & Shield symbol will be visible from Interstate 5. The showroom floor features a military star emblazoned from one end of the showroom floor to the other. One of the store's apparel department dressing rooms is a scaled-down replica of the original 1903 Harley factory in Milwaukee.
The company has been family owned and operated for the past 20 years, since Shelby bought it in 1993. San Diego Harley hosts charity fundraisers, concerts and rider events throughout the year. They have won the Union Tribune’s Best Of San Diego Award for Best Motorcycle Dealership the last five years in a row, City Beat Award for Best Motorcycle Dealership the last 3 years in a row, and numerous Bar and Shield Awards from the Motor Co.
Posted by Holly Wagner