San Diego vintage dealer Rocket Motorcycles goes electric

Publish Date: 
May 29, 2013

SAN DIEGO, Calif. - Rocket Motorcycles is now carrying Zero Motorcycles' 2013 vehicle line, the manufacturer announced. The San Diego-based dealership will be offering local demo rides on a regularly scheduled basis, the company said.

The dealership started as a partnership in 1980; in 1989 it took over Motorcycle Equipment, a former BSA, Vincent and Velocette dealership that had been in business since 1948. The dealership was profiled in the July 2012 issue of Dealernews for its work with vintage restorations.

“Rocket Motorcycles is a well-respected motorcycle dealer in California and we are looking forward to building a longstanding relationship with them," said Mike Cunningham, director of North American sales for Zero.

The 2013 model line features an average power increase of 99 percent, the company said. The Zero S has a 137-mile range in the city. "Zero designed a revolutionary new Z-Force motor that is incredibly powerful while also highly efficient, passively air-cooled and compact. Integrated into every 2013 motorcycle, the motor operates using a new higher voltage Z-Force power pack. Providing riders the option to charge faster than ever, each Zero can now be charged to 95 percent in an hour or less using CHAdeMO charge stations by way of an optional accessory," the company stated.

Zero Motorcycles’ 2013 motorcycles are eligible for a 10 percent federal tax credit for plug-in vehicles. 

Posted by Mary Slepicka