Say 'cheese': Yamaha/GoPro promotion gives new ATV buyers a camera

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Yamaha Motor Corp., U.S.A., has launched a first-of-its-kind promotion with GoPro to give away free HD HERO2 Motorsports Edition cameras to Yamaha ATV customers in the first half of 2012.

Through the promotion, anyone who buys a 400cc and above new, unused and previously unregistered 2008-2012 Yamaha ATV by the end of May will receive a free GoPro HD HERO2 (a $299 value) from Yamaha. Full details are on Yamaha's website here.

"We've used the HERO cameras on motocross tracks, on trail rides, in the sand dunes and even when out hunting. It's a great camera, and we expect this will be an exciting offer for motorsports and outdoor enthusiasts alike," says Steve Nessl, Yamaha's ATV/SxS group marketing manager.

The HD HERO2 camera can be worn or mounted on just about anything using GoPro's numerous mounts and accessories. This versatility matches well with Yamaha's wide ranging ATVs, from the highest-performance sports ATVs to the most durable and off-road capable utility 4x4 models.

Yamaha's Dustin Nelson wore a GoPro camera while racing his YFZ450R to a record fifth championship in the 2011 motocross season (http://www.youtube.com/user/quadXracing?feature=watch), and Yamaha's Whitetail Diaries (http://www.whitetaildiaries.com/episodes.html) hunting show on NBC Sports mounts the cameras to the big bore utility Grizzly 700 with EPS to capture dramatic action in the field.

The HD HERO2 shoots high quality HD 1080p video and has numerous still image settings to capture 11 megapixel photographs that are magazine-spread quality. GoPro (http://gopro.com/) also produces a line of accessories including the LCD BacPac, the award-winning 3D HERO System and the upcoming Wi-Fi BacPac/Remote Control Combo kit and GoPro App for mobile devices.

Posted by Holly Wagner

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