Schoch's Harley-Davidson up for sale


Schoch's Harley-Davidson in Snydersville, Pa., is up for sale. The dealership is on 6.5 acres and includes a gas station and convenience store.

The longtime franchise is one of six dealerships on Harley-Davidson's list of buyouts in the Northeast, according to the Pocono Record. Rose Schoch, 83, opened the dealership with her husband, Cal, in 1967. Cal died in 2004.

"Business has been getting progressively slower. As the recession deepens, people have less money to buy Harley-Davidsons," Schoch says. Three years of roadwork on Route 33 also hurt, diverting traffic away from the dealership. "That hurt terribly. The public never knows when it's open or closed, so they find another road."

Like many dealers, she reports the service department is busier than sales. "We're almost three weeks out on appointments," she says. "That's how busy we are."

The business has 40 employees. Schoch is looking for a buyer who will reinvigorate the business and keep the staff on.

Posted by Holly Wagner