Schuberth helmets return to the U.S. powersports market

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Marking its first return to the U.S. market in four years, Schuberth helmets celebrated the opening of its official sales headquarters in Aliso Viejo, Calif., a location that will also serve as the company's first official Schuberth Service Center.

The opening signals Schuberth North America's official efforts to establish a new network of stocking dealers throughout the country and the reengagement of the German helmet manufacturer's existing U.S. customer base. The company opted to bypass working with a importer and distributor in favor of establishing its own corporate presence.

In snipping the ribbon at grand opening celebration Wednesday, Schuberth World Wide CEO Marcel Lejeune, announced, "Today is day No. 1 for us. By cutting this ribbon here, the game starts. "We are here to stay. We are here to support our customers," he added.

The crowd attending the celebration featured a number of well-known industry professionals, including MIC president Tim Buche, who awarded Schuberth N.A. a plaque recognizing it as the trade group's newest member. The group also included a number of Iron Butt riders, some of whom had ridden up to seven hours to attend the opening.

Randy Northrup, Schuberth North America general manager, said the company is initially interested in establishing a small, select number of stocking dealers to serve as certified service centers dedicated to re-introducing the brand and its new C3, what it calls the quietest, lightest, most compact flip-up helmet on the market.

“Schuberth GmbH is aware that current owners of Schuberth helmets in the U.S. have been struggling to get parts and service,” Northrup said in a release, “and has opened a certified Schuberth Service Center in California. Our factory-trained Master Technician will be on hand to help existing customers with their helmets.”

Schuberth last served the U.S. market through importer and distributor Fairchild Sports, which dropped out of the business in 2006.

Check back at Dealernews.com in the near future for a full report on Schuberth North America's business plans.

posted by Dennis Johnson