Scorpion Sports ends consumer-direct sales on its website

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Scorpion Sports has ended its consumer-direct sales by deactivating the shopping cart system found at www.scorpionusa.com. Customers are now directed to their local dealer or select Internet partners to buy both helmets and ExoWear.

“Our website will still be the place to go for product information, current catalogs and marketing news,” Jon Eide, Scorpion’s national sales manager, says in a press release. “However, we want to drive the traffic to our retail partners who can make sure that customers can get the best-fitting, most functional gear for their specific needs.” Therefore, the company says, it has discontinued the shopping cart function “in a show of solidarity for Scorpion dealers and proven Internet partners.”

“During the beginning stages of building the ScorpionEXO brand, offering our products via our website was necessary,” Eide says. “We were the 42nd motorcycle helmet company to enter the U.S. marketplace, and our website shopping cart was a necessity for building the brand from scratch. We had to make sure that all of our products were available to the retail public, from replacement parts to the various graphic designs and colorways of our entire line.”

Scorpion says that now that it has firmly established itself as a leading player in the U.S. marketplace, “it is time to shift the paradigm to dealer support.”

Says Eide: “The ScorpionEXO brand has nearly seven years under its belt, so we feel that our strong alliances with our brick-and-mortar dealers and our dedicated Internet partners allows us to make this decision, without taking anything away from the customers.”

Scorpion also recently established a stand-alone Tech Support/Warranty Center. “We want things to be topnotch,” Eide says. “As our president Rick Miller says, we want a Nordstrom’s level of customer support for Scorpion Sports.”

Posted by Arlo Redwine