FORT MYERS, Fla. – Scott Fischer Enterprises (SFE) has announced plans to develop a 16.5-acre project that will include a 54,000-sq.-ft. store, on-site rider education training course, Riding Academy, entertainment venue and retail complex by this time next year.
Dubbed Six Bends after the bends common to all types of handlebars, the complex will be built in two phases. Phase one will build the dealership, riding course and entertainment venue that will hold more than 5,000 people; phase two will add 45,000 sq. ft. of mixed-use commercial space in two additional onsite buildings. Phase one is expected to open in the fall of 2014 and phase two in summer 2015.
The facility near Interstate 75 and Daniels Parkway in Fort Myers will replace the existing Fort Myers Harley-Davidson location on Colonial Boulevard. Current staff will move to the new store. An increase of 35 percent to 40 percent in staffing is expected.
“The development of this new location will not only better serve our customers, it’s part of an ongoing commitment to innovation and business excellence,” said John Greene, partner and chief branding officer of SFE. “This project has been carefully crafted to offer the ultimate user experience and we’re excited share it with the Fort Myers community.”
Renderings show a complex with a theme park-like entrance beckoning customers inside. SFE’s designers are paying special attention to details, including “how the roads are placed, where people can gather - moments in the space.” The event center will be named Top Rocker, an homage not only to future visiting musicians, but also the top badge on a motorcycle vest.
Primary parties in the project are locally based businesses and include: Chase-Builder Corp., Morris-Depew Associates, CC+M Design Group, and RG Architects, Strayhorn and Persons PL. Other involved parties include DesignWorks Studios and Shook-Kelley.
The term “six bends” refers to the bends in a motorcycle’s handlebar, a part often customized on a motorcycle. As with virtually all parts of a Harley-Davidson, the handlebars are customizable and unique to the rider. SFE feels strongly that each rider in the motorcycle community is unique, but bound together by the passion for riding that they share. Six Bends is a community for riders and non-riders to enjoy themselves, attend events and patron other local businesses.
Scott Fischer Enterprises (SFE) owns and operates five stores in four states: Alabama, Florida, New Mexico and North Carolina and an additional retail shop in Albuquerque.
From a press release. Posted by Holly Wagner