SeaDoo to launch Spark with deadmau5 concert in Miami

Publish Date: 
Feb 14, 2014

MIAMI, Fla. – BRP is collaborating with electronic artist deadmau5 to launch the 2014 Sea-Doo Spark personal watercraft with a live concert event March 23.

“Spark Some Fun Miami” with deadmau5 will be held at Fontainebleau Miami Beach and will showcase the spirit, fun and ingenuity behind the Spark model through a lively and colorful musical exhibition. That means 500 fans will attend the concert for free.

From March 14-22, anyone can post a photo to Facebook or Twitter with the hashtag #SparkSomeFun and follow the prompt to enter to win a pair of tickets to the show. Or entrants can go directly to sparksomefun.com to enter.

“We are thrilled to announce this collaboration between Sea-Doo and deadmau5,” said Julie Tourville, marketing director, North America for Sea-Doo watercraft. “Spark Some Fun Miami will be an amazing musical event that we feel will truly embody the nature of this product as trendsetting, innovative and the most fun experience on the water today.”

For deadmau5 (Joel Zimmerman), the partnership is an ideal fit. The Toronto native and critically acclaimed producer has always had a passion for recreational watersports. It was the brand’s industry leadership, innovative engineering and imaginative design that drew him to this unique collaboration.

"My PR team would say it's because they're innovative, cutting edge and really neat-o. But I'd say it's because they let me test them out,” he said. “I don't typically back products I don't believe in, or partner with brands for the sake of making a buck. I believe that Sea-Doo has set the precedent for 'the most fun you can have on water.' Living in close proximity to a lake, and owning a few Sea-Doo watercraft myself, I can personally attest to that.” 

Posted by Holly Wagner