- Hi, Ted, I’m calling to give you an update on your bike. Everything is going well, and we should have it ready by tomorrow. By the way, I see you’re running a windshield. Do you ride a lot at highway speeds? … You do? You know, many of our customers who ride the highways have installed a chrome engine guard with a set of highway pegs. That way they can stretch their legs out. We have the parts in stock, and we could install them so your next ride is a lot more comfortable. What do you think? or
- Hi, Ted, I’m calling to give you an update on your bike. My tech tells me the rear tire needs to be replaced. Should we get that done for you? … Great, you know, while we’re doing the work we could install a chrome chain guard to add some custom sparkle. Sound good?
You get the idea. Ten minutes may be all it takes to increase your service profits by 10 percent, which is not a bad investment. Every time the customer or bike is in the store is an opportunity to sell upgrades. By donning your sombrero and focusing more on how to improve bikes, you’ll not only increase profits, but make your customers’ ride more enjoyable. Sound good?
This story originally appeared in the January 2010 issue of Dealernews magazine.