Shad and Tucker Rocky Part Ways


Shad, a European maker of motorcycle luggage, has parted ways with Tucker Rocky after about a one-year relationship. All sales are now dealer-direct.

”We have come to the conclusion that Tucker Rocky's business model does not align with our business objectives,” Michael Schuiten, director of Shad USA, said in a news release. “Shad is a very new product in the U.S., and we believe it needs a very dedicated and focused effort for strong growth and continued success. We consider it is this level of much-needed dedication that Tucker Rocky, with its large offering of products, is not able to provide.”

Miami-based Shad USA is now the exclusive importer and distributor for Shad products. The company shares addresses (both physical and virtual) with former Shad distributor Binetto Group, though the companies are separate, a Shad USA representative tells Dealernews. A separate Shad USA website is in the works.

Shad USA says it will focus on distribution via a dealer-direct business model, “while developing strategic alliances with select brands in the powersports Industry.” This past summer, Shad USA became the official top case supplier for Kymco USA.

To order or sign up as a dealer, contact Shad USA at (877) 545-SHAD or e-mail

Posted by Arlo Redwine