Sheffield Financial and BRP sign exclusive financing services agreement


Sheffield Financial has signed a three-year installment financing services agreement with BRP, effective immediately.

BRP has agreed to exclusively endorse Sheffield’s installment financing programs for its Sea-Doo watercraft; Can Am ATVs, side-by-sides and roadsters; and Ski-Doo snowmobiles sold by BRP dealers in the U.S. Sea-Doo boats also are covered by this agreement, although not exclusively.

“Due to its innovative products, BRP and its Sea-Doo, Ski-Doo and Can-Am brands enjoy an excellent reputation as a market leader in the powersports industry,” Jack Snow, Sheffield Financial president, says in a press release. “Sheffield shares this entrepreneurial spirit and is extremely pleased to collaborate with BRP in offering financing products to its customers.”

Sheffield, founded in 1992 and acquired by BB&T Corp. in 1997, has specialized in the powersports industry for the past 10 years. The bank says it’s well-acquainted with BRP’s customer base and dealer network. Sheffield signed its first contract with BRP in January 2009 to provide installment and revolving retail loans.

“Sheffield has worked hard to earn our business over the past two years,” says Yves Leduc, vice president and general manager, North American division, BRP. “This new agreement strengthens our relationship and will be beneficial for our dealers and customers.”

Posted by Arlo Redwine

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