Shenandoah Harley-Davidson


First Runner-Up 2008

Owner: Bob Ladd Location: Staunton, Va. Store Size: 40,000 sq. ft. Years in Business: 10 Vehicle Brands Carried: Buell, Harley-Davidson URL: Strengths: Since opening in its current form 10 years ago (there were early incarnations of Shenandoah H-D under different owners) the store has watched its sales grow at a rate of about 12.7 percent a year. These numbers have earned it either a gold or silver Bar and Shield award from the Motor Co. in all but two of those years.

The dealership's location off of Interstates 81 and 64 make it a destination point. The store offers travellers showers, vending machines, an Internet café and plenty of H-D souvenirs. Customers needing a hotel room can get a discounted rate through the store, which will call in the reservation, print out a map and even suggest places to eat, drink or shop. Licensed customers can take a demo ride.

In 2007 the dealership donated about $22,000 in goods and services to local organizations, and has supplied space to groups that have raised another $30,000. While Shenandoah H-D sponsors the requisite poker runs, races and rides, its other community efforts are pure rock 'n' roll.

On June 9 and 10, the store hosted Rallyin' the Valley 3, a family-friendly motorcycle event featuring Shooter Jennings — son of Waylon Jennings — as the headlining artist. In July more than 2,000 people came by to see Richard and Kyle Petty during a fund-raising ride for Victory Junction Camps. The shop held its first Miss Shenandoah Harley-Davidson/Last Band Standing competition. The pageant attracted 15 local contestants, and the band competition featured six local bands. The event raised more than $6,000 for a local charity and attracted more than 8,000 visitors.