Shenendoah Harley-Davidson


Best Community Involvement

Owner: Bob Ladd Location: Staunton, Va. Store size: 37,700 sq. ft. Vehicle brands: Buell, Harley-Davidson URL:

In 2008 Shenandoah Harley-Davidson hosted the Freedom Relief Ride VII, which offered a free trip to the World War II memorial in Washington D.C. for WWII veterans and one other person. More than 200 veterans and their guests took a police-escorted bus ride to D.C. where they were given a catered lunch provided by the dealership. Along with the buses, there were more than 200 motorcycles leading the caravan to the memorial. The store was a Dealernews June 2008 cover dealer.

Says Ladd in his Top 100 entry, "The view of the hundreds of motorcycles and the buses was breathtaking. It has to be the most memorable even in Shenandoah H-D history, and we were able to positively impact so many people's lives that day." Because many of the veterans were over 80, the dealership provided nurses, wheelchairs and snacks to make the trip comfortable. The event cost Shenandoah Harley-Davidson only $3,000 due to donations from the bus company, local businesses and the trip fee.