Shoei Nabs Pro Racing Endorsement

Shoei AMA racing sponsor endorsement

Shoei is the "official helmet" of AMA Pro Road Racing, thanks to an agreement secured between the helmet company, its distributor Helmet House, and the AMA. Shoei also becomes presenting partner of the AMA Pro SuperSport, and the title partner of the upcoming AMA Pro Safety Page on

"Shoei is celebrating its 50th anniversary in 2009 and we couldn't think of a better way to bring attention to this milestone in North America than by entering a partnership with the new AMA Pro Road Racing," says Bret Milan, marketing manager at Shoei Safety Helmet Corp.

Shoei helmets are used by reigning AMA Pro SuperSport Champion Ben Bostrom, reigning Formula Xtreme Champion Jake Zemke, Kevin Windham, Josh Grant, Yukio Kagayama and Destry Abbott, among other notables.