SAN LUIS OBISPO, Calif. – Shopatron fueled a 39 percent same-store online sales increase in January for its clients, the company reports.
The patent-pending Shopatron Order Exchange drives online sales for brands like Suzuki, Kawasaki, Ducati, Arctic Cat and BRP. Shopatron enables client brands to sell online and then pass those completed orders to their retailers for delivery to the customer.
Shopatron clients are also able to offer fulfillment capabilities like in-store pickup and ship-to-store to drive online and offline sales. Research shows that while 80 percent of customers research products online, 75 percent still prefer to buy in a store, the company said.
“For manufacturers of products like motorcycles and personal watercraft, which typically require customization, installation, or other high-expertise services, Shopatron’s solution is a proven method for selling online,” said Mark Grondin senior vice president of marketing. “With Shopatron, branded manufacturers sell products directly on their website without sacrificing customer experience or alienating retailers.”
Posted by Holly Wagner