ATTENDING DEALER EXPO and curious about e-commerce provider Shopatron Inc.? If so, the company is hosting an e-commerce panel discussion, Saturday, Feb. 13, at 3:30 p.m. in Room 207 of the Indianapolis Convention Center.
The panel will consist of Shopatron users (both suppliers and a dealer), including executives from Big Dog Motorcycles, LeoVince, Motion Pro, Suzuki and World of Powersports.
The 60- to 90-minute discussion will include an open format in which the audience will be encouraged to pose questions to the panel members. Shopatron invites retailers, manufacturers, distributors or anyone else interested to attend. For further details, click here.
Discussion points will include:
- What is e-commerce, and what forms can it take?
- How is the Web affecting the powersports industry?
- How big is e-commerce, and how fast is it growing?
- How do suppliers and dealers participate in online sales, and how can they work together?
The panel will be moderated by Eric Anderson, president and owner at Partners in Powersports.
The panel also will include Ed Stevens, CEO and founder of Shopatron, which manages online stores and websites for more than 30 companies in the powersports industry. It allows suppliers to sell online without cutting out their retailers.
Stevens will provide an overview of e-commerce statistics for the industry and additional perspective from other industries. He reports that e-commerce in the powersports industry grew significantly in 2009. More than 30,000 customers placed online orders with Shopatron powersports brands during the year, he says. The number of dealers servicing those orders doubled in 2009, with more than 600 retailers now fulfilling orders for brands such as Big Dog Motorcycles, Ducati, Evinrude/Johnson, Ski-Doo, Scott, Suzuki, LeoVince, Motion Pro and Yuasa Battery.
Posted by Arlo Redwine