Shopatron: Online Powersports Sales Up 23% Over Black Friday Weekend

Publish Date: 
Dec 12, 2009

ONLINE SALES for this holiday season are up 61% from this time last year, and the powersports segment saw a 23% increase according to global eCommerce system provider Shopatron.

The company attributes the strong performance to network system speed enhancements and an improving economy. Data compiled from the online stores of more than 700 brands on the Shopatron network selling during the period from Black Friday to Cyber Monday show:

  • the average order value increased 11.7% to $107.47 (from $96.20 in the same period last year), and total sales across the Shopatron network increased 61% year over year.
  • Cyber Monday alone, the Shopatron network showed record order volumes (an increase of 30% over 2008).
  • During the full month of November 2009, comparable store sales increased 20% over last November.
  • Same-store sales for the power sports category increased 23% -- on par with the toy and hobby category.
  • Transaction volumes in the UK, France, Germany, and Canada increased 350% in November, a strong year-over-year performance for Shopatron’s global merchants.

The company says speed enhancements and SEO improvements made to online stores across the Shopatron network drove increased order volume. From Black Friday through Cyber Monday, the average page load time was 1.54 seconds, and availability was 98.4% across all Shopatron stores. (Gomez reported ranges of .6 to 7.79 seconds for page load times and 92.13% to 100% for availability for the period.)

“For Shopatron, our significant investment in technical infrastructure has resulted in measurably improved performance in our merchants’ stores; resulting in higher conversion rates and notable sales increases,” said Ed Stevens, founder and CEO of Shopatron.

Posted by Holly Wagner