Organizers of Daytona Beach’s Biketoberfest are angling to extend the fall festival from four to 10 days, hoping to match the success of the area’s spring bike week.
Biketoberfest already draws more than 100,000 visitors a year, and many downtown merchants are behind the idea of bringing in more people, or getting them to stay longer.
Tom Guest, chair of the Biketoberfest Development Committee and a former merchant on Main Street for years, offered the idea to the Halifax Area Advertising Authority (HAAA) board last Wednesday, but the board put off its decision until the city of Daytona Beach hears the presentation, according to the News-Journal.
This year’s Biketoberfest dates are Oct.18 to 21. The proposed new dates would be Oct. 19 to 28, making it a two-weekend event. The Daytona Beach Area Convention and Visitors Bureau, supervised by the HAAA board, sets the dates for Biketoberfest and owns the event's trademarks.
Guest estimates extending the event would bring in half a million dollars in additional bed tax revenue and millions more to businesses, as well as increased corporate sponsorships, but HAAA members wanted more hard data, especially since not all of the area’s residents are on board.
Dan Webster, chairman of Main Street South Atlantic Redevelopment Board, says his board voted 6-3 against the extension and called the eent an inconvenience to residents.
The HAAA will take the matter up again next month.
Posted by Holly Wagner
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