Smith Optics Taps Shopatron

Hey dealers, remember this during your next order of sunglasses and goggles: Smith Optics has tapped Shopatron to make Smith's MX product available for purchase online via Smith's Web site.

Shopatron's system does not link the customers to retailers' Web sites; rather it alerts a local retailer in the customer's vicinity to the order placed on Smith's site. The customer can then pick up the product in store or have it shipped from the local retailer.

Smith Optics says adding the feature offers customers "convenience, the widest range of choices, the best price, and speedy home delivery with only a few keystrokes."