SnoDeo lets dealers, riders take temperature of 2015 snowmobile market

Publish Date: 
Mar 5, 2014

STEWARTSTOWN, N.H. – Dealers here are taking advantage of the banner snow year in New Hampshire and the Swift Diamond Riders Club's 22nd annual N.H. SnoDeo March 7 and 8 to get a jump on sales for the 2015 model year.

The SnoDeo in Coleman State Park is known as the first place in the Northeast where snowmobilers can test ride the next model year snowmobiles. 
Three major snowmobile manufacturers – Arctic Cat, Ski Doo and Yamaha – will be represented with opportunities to try out 2014 and 2015 snowmobiles. This year the newest snowmobile manufacturer, Phantom, will offer test rides of its entry-level sleds through its only northern New England dealer, Phantom Powersports of Nashua.

Among returning dealers are Profile PowersportsAbsolute PowersportsJericho Powersports and the Ride Lite.

Two popular attractions return to the SnoDeo this year: Rave X Performance's freestyle show will be at 11 a.m. March 8 and the radar runs will be back on Little Diamond Pond, sponsored by Camoplast Solideal. Also returning to SnoDeo will be the N.H. National Guard with a large display of military equipment, including a Blackhawk helicopter; weather permitting. The Guard will also once again sponsor the NH National Guard Mess Tent. CR Helicopters returns with helicopter rides to benefit the Swift Diamond Riders Club. 

SnoDeo introduces two other new sponsorships this year: The North Country Ford Vintage Tent which houses the vintage and antique snowmobile display, and the Plum Creek Mall Tent; a heated tent designed for vendors with snowmobile-related clothing and accessories, travel opportunities, real estate and other outdoor related businesses.

Another addition to SnoDeo is a display by the University of Maine Society of Automotive Engineers Chapter-Clean Snowmobile Project.

The Swift Diamond Riders Club is a snowmobile club based in West Stewartstown. The club boasts nearly 800 members. The SnoDeo is named one of Snowgoer Magazine's "Top 10 must experience snowmobile events" in the U.S. It benefits the club for trail maintenance, as well as other club activities that promote snowmobiling in the North Country. To learn more about the event and the club, visit, or

Posted by Holly Wagner