Is snowmobiling up in Iowa? Maverick Powersports says yes

Publish Date: 
Jan 19, 2012

Years of light snow cover in Iowa has slowed business for snowmobile dealers, but if the weather trend is reversing, Paul Bachman is going to take advantage of it.

Bachman, 26, opened Maverick Powersports in Independence last March to sell Arctic Cat snowmobiles and ATVs, part of a growing trend of businesses in the area again catering to the winter sport, snowmobile enthusiasts tell the Waterloo Daily Courier.

"I've done my research, know what my margins are and what the area will support for sales," Bachman said. "We're not over-saturated. ... There's tons of potential."

Bachman said he spent several hundred thousand dollars to remodel the facility, which was formerly used for his family’s business, Bachman Tool and Die.

"To be honest, it's about dealer attitude," he said. "I'm young and ambitious ... There's going to be downturns when snow is less than [needed]. I'm going in knowing it's an up-and-down sport."

Bachman said he’s sold 10 new snowmobiles and a dozen ATVs and SSVs since opening. (He also sells PG&A.)

According to state records, Iowa had 28,265 registered snowmobiles in 2009-10 and an estimated 11,306 families riding. Nonresidents purchased 640 trail permits in 2010, dropping more than a half-million dollars in Iowa.

Posted by Holly Wagner

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