So Cal dealer merges Italian performance e-commerce websites

Publish Date: 
Mar 8, 2011

Pro Italia Motorcycles, a Glendale, Calif., dealer of Italian motorcycles, announced today that www.desmoworks.com, an online commerce site of specialized Italian motorcycle accessories, has merged with ducatiperformance.com, the dealership's e-commerce site.

"We are determined to have the very best selection and provide the best online support to all our worldwide customers," said Bill  Nation, owner and principal of Pro Italia.

The merged e-commerce site includes MV Agusta and Ducati OEM parts catalogs and a reportedly full selection of accessories and apparel. Brands include Armour bodies, Bitubo, Brembo, Dynojet, ISR Brakes, EVR Special Parts, Magical Racing, MetaTech, NCR, Nemesis, Woodcraft and Zard.

Customers who use ducatiperformance.com are eligible for Pro Italia Loyalty Points.