Southern Thunder H-D reopening event raises $110K for Boys & Girls Clubs

Publish Date: 
Jun 20, 2014

SOUTHAVEN, Miss. – In spite of rain, thousands of riders rallied at Southern Thunder Harley-Davidson June 7 for the dealer’s grand reopening, and helped raise $110,440 for Boys & Girls Clubs of North Mississippi.

“The grand re-opening party at Southern Thunder Harley-Davidson was far more than a daylong celebration of motorcycling – it was about being a good community partner,” said new owner Bob Parsons, who bought the dealership last November. “We’re not here to simply sell motorcycles, we are here to help make this community a better place for everyone. By supporting Boys & Girls Clubs of North Mississippi, I believe we are doing just that.”

Parsons presented the largest donation of the evening, $100,000. He also announced that The Bob & Renee Parsons Foundation will provide funds to remodel three BGCNMS clubhouses that are in dire need of repair. Nearly 2,000 children and teens count on five clubhouses after school and during the summer for safety, hot meals, and friendship.

”By addressing the shortcomings of the clubhouses, we are helping to create a safe and happy place for the children who need it most,” Parsons said. 

The event featured musical talent including Molly Hatchet and Black Oak Arkansas. A motorcycle endorsement was good for free concert admission for one rider and one passenger. For all others there was a $20 requested donation. One hundred percent of ticket and event T-shirt sales and 20 percent of all vendor proceeds were designated to benefit BGCNMS. 

From a press release