BINGHAMTON, N.Y. – The owners of Southern Tier Harley-Davidson are moving into Texas with the purchase of Independence Harley-Davidson in College Station.
The acquisition takes the Southern Tier group to three stores, in Binghamton and Painted Post, N.Y. and College Station, Texas. Southern Tier acquired and conducted an expensive renovation to American Twin in Painted Post last June. The store emerged as Corning Harley-Davidson.
Since then, sales at the dealership have increased about 46 percent, the dealer said. Independence is the first foray outside of New York for owners Jeff Coghlan and Larry Brooks. The acquisition will let them invest more into the local economies and continue philanthropic initiatives.
“We are very excited about the acquisition of Independence Harley-Davidson, it is a great store and are pleased to announce that it is now a part of our family of dealerships. We evaluated a number of stores over the past year and based on synergies between our group and their store, we felt it was a great opportunity and we look forward to assisting them in continued success,” Coghlan said. “The management and staff will remain the same, we will be there to guide and assist the team as necessary however they have a great culture there and we want to keep that in place.”
Southern Tier started as one store in 1983 in Binghamton. The store moved to its current site in April 1993 and was acquired by Larry Brooks in 1995. Coghlan, a successful restaurateur and entrepreneur, bought in as a dealership partner in in 2006. Since that time, the dealership has expanded its showroom, service area, product lines and merchandise. The dealership has earned a number of awards from Harley-Davidson, including Promoter of the Year twice, Gold Bar & Shield twice and Silver and Bronze Bar & Shield a number of times.
“We would be nothing without our customers and we are truly grateful for every person that walks in our doors. We develop long-term relationships and friendships at our dealerships and we have a lot of experienced staff here that love the environment and what we stand for as a company,” Brooks said. “We will continue to invest in our customers and give back to the local community at all of our stores.“
From a press release