Sparta partners with Allstate to promote Cyclechex

Publish Date: 
Feb 14, 2014

NEW YORK, N.Y. - Sparta Commercial Services’ Cyclechex online motorcycle history reports will be available to Allstate Insurance Co. customers ads part of a new reciprocal marketing agreement.

“This relationship with Allstate Insurance represents another important milestone for our Cyclechex product, and a particularly significant one,” said Anthony Havens, Sparta’s CEO. ”To be aligned with such a powerful brand as Allstate is something we are especially proud of. We’re confident that the cross-marketing activities will prove to be highly beneficial to both companies.”

Customers and non-customers who are considering the purchase of a pre-owned motorcycle or are selling a motorcycle and wish to provide assurance to potential buyers may access Cyclechex reports, and  Allstate will have the option to offer its insurance products to Cyclechex customers.

Under the agreement, Allstate will provide a prominent placement and recommendation for Cyclechex on the Allstate Rider News page and Sparta will establish a signature presence for Allstate insurance products on the Cyclechex website.

“This relationship will help in our effort to provide the best possible customer experience to existing and potential customers from their initial purchase to the sale of their motorcycle,” said Jeff Sadler, Allstate powersports line manager.  “Assuring customers’ buying decisions will provide peace of mind, just like our motorcycle policy does as they enjoy the ride.”

Posted by Holly Wagner