The new Dealernews Learning Experience will present nearly two dozen business seminars designed to help dealers become more profitable in retail management, vehicle and PG&A sales, dealer marketing and event management, and parts and service. In addition to those seminars, there will be “breakout” sessions focused on specific business areas – namely, scooter and used-vehicle sales.
A roundtable discussion on “Maintaining a Profitable Scooter Shop” will be hosted at 2:30 p.m. Friday, Feb. 18, by Josh Rogers, co-publisher and vice president of marketing for Scoot! Magazine, and Joel Martin, president of Martin Racing Performance. The roundtable will discuss current and forecasted sales for imported scooter brands from Europe and Asia. The presenters also will provide tips on how to sell unique brands, ensure parts availability and provide seamless parts and service support for customers. Rogers and Martin promise an extensive Q&A session with the audience.
Friday and Saturday, National Powersport Auction’s Justyn Amstutz personally takes the stage to deliver two informative seminars on the pre-owned market and maneuvering through a used vehicle auction. NPA will conduct a live auction of more than 100 powersports vehicles Saturday afternoon at Dealer Expo. (Amstutz will provide a 30-minute warm-up session that includes a “mock” practice auction before the live auction begins.)
In “How a Vehicle Auction Works,” presented at 11 a.m. Friday, Amstutz will educate dealers on how to buy and sell pre-owned vehicles using a live auction. Attendees will learn where auction vehicles come from, transportation considerations, and how to prepare financially for an auction, according to Amstutz.
“The Pre-Owned Vehicle Market,” presented twice – Friday at 2 p.m. and Saturday at 11 a.m. – will cover the macroeconomic conditions of the used-vehicle industry and how they influence a dealership’s bottom line.
All NPA seminars as well as the mock and live auctions will be held at Booth 4172 on the exposition floor.
These sessions are free to registered dealer attendees of Dealer Expo 2011. For more information, visit www.dealerexpo.com. And when you’re in Indy, check your morning copy of the Dealer Expo Show Daily, produced by the editors at Dealernews, for updates.