Special report: Women Who Roll

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In celebration of Women Riders Month, Dealernews salutes the females who build companies, run dealerships, push for product, advocate fairness — and inspire others to get out and ride.

First,Dealernews salutes those playing key roles in motorcycle industry governance, legislation and market development at the Motorcycle Industry Council, Motorcycle Safety Foundation, Specialty Vehicle Industry Association and the Recreational Off-Highway Vehicle Association.

Above photo, left to right: Cam Arnold, vice president-communications (MIC, MSF, SVIA, ROHVA); Johanna Buecheler, senior designer (MIC, MSF, SVIA, ROHVA); Carole Iannello, senior coordinator-aftermarket (MIC); Cathy Rimm, national quality assurance specialist (MSF); Pat Murphy, vice president-data standards (MIC); Pamela Amette, vice president (MIC); Sherry Williams, director of quality assurance and research (MSF). All are based at MIC headquarters in Irvine, Calif.

Another tip of the hat goes to Kathy Van Kleek, senior vice president-government relations (MIC, MSF, SVIA, ROHVA), who's based in the association’s Washington, D.C., offices. “Van Kleek has a single-minded focus on protecting the industry from unnecessary and unfair legislative and regulatory burdens - ensuring that every party in the distribution channel has the flexibility to do business in an environment that allows them to make their own informed business decisions and adapt to changing market and economic conditions, without legislative and regulatory barriers that only serve to create a business climate where options become more limited and costs of doing business are needlessly increased,” says MIC president Tim Buche.


You know Tracy Harris as head of Dealer Expo for many years. You know Mary Slepicka as the director of Dealernews. But you may not be acquainted with the operations professionals behind the Progressive International Motorcycle Show multi-city fall and winter tour, and February’s big Dealer Expo, both sister (pun intended) properties of Dealernews. We think there are many exhibitors out there who would vote to recognize the women who make the big shows work: Leah Stevens, Cinnamon Kernes and LeAsah Brown of the Progressive International Motorcycle Shows, and Lorri Monty, operations director for Dealer Expo.

And the list doesn't end there. Click on the links below to read in-depth profiles of women making waves in the industry, and click on this link for bios of even more women accomplishing great things.

The Visionary: Jan Plessner
The Passionista: Genevieve Schmitt
The Pioneer: Reba McClanahan
The Change Agent: Rosalie McLean
The Gearhead: Audrey Menarik
The Strategist: Ann Willey
The Adventure-Seeker: Martha Forget
The Inspiration: Marilyn Simmons
The Oil Barons: Jennifer Liquori and Daryl Brosnan
The Mechanic: Hannah Johnson

Are we missing any in our list? Leave your picks in the comments section below.

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