SPORTBIKE ENTHUSIASTS are more mature than you think, if the results from a recent market survey hold true. A survey conducted by SportbikeClub.com indicates that the average sport motorcycle rider is 38.7 years old and has an average annual household income of about $60,000.
This “reveals a more mature audience of motorcycle owners and likely-to-buy enthusiasts with significant purchasing power in new and used motorcycles, hard parts, accessories and apparel,” says Sarah Timleck, publisher of 2Wheel Tuner and sales manager for SportbikeClub.com. (Both are sister properties to Dealernews.com.)
The survey found that:
- More than a third of respondents said they plan to buy a motorcycle in the next year, although they didn’t specify whether they would be looking at new or used motorcycles.
- Most riders (87.7 percent) modify their bikes, with 68.6 percent spending more than $500/year and 31 percent spending more than $1,000 a year on modifications.
- On average, respondents spend more than $700 a year on motorcycle parts, $650 a year on accessories and $475 a year on riding apparel.
The SportbikeClub.com survey respondents were predominately male and fairly evenly spread across the Southwest, Southeast and Midwest.