The program was designed to support the motorcycle dealer community by driving traffic to the dealerships. Each dealership was provided with discount coupons.
The dealer says the Progressive International Motorcycle Show sends qualified buyers knocking on each dealer’s door as part of a national and regional web, print, email and radio promotional campaign generating well over 110 million impressions, the dealership says.
Participating dealers were offered as many discount coupons as they could hand out. Stadium Yamaha also received a listing on the Dealer Locator Map as well as four complimentary tickets to the Dallas show.
Posted by Holly Wagner