Star City Motor Sports

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Best Community Involvement

Owner: Robert Kay Location: Lincoln, Neb. Store Size: 64,000 sq. ft. Years in Business: 44 Vehicle Brands Carried: Bombardier, E-Ton, Honda, Kawasaki, KTM, Polaris, Schwinn, Suzuki, Yamaha URL: www.starcitymotorsports.com Strengths: In addition to offering good career opportunities, competitive pay and a good working environment, Star City does not sell items such as non-DOT helmets and illegal exhausts systems. The store's external good will extends to supporting such charities as the St. Elizabeth Hospital's Newborn Intensive Care Nursery, the Down Syndrome Achievement Fund, and the Pediatric Brain Tumor Foundation's Ride for Kids. In 2007, at the request of an employee, the dealership threw its support behind a local group that supports the families of Nebraska National Guard members who are stationed in Iraq and Afghanistan.

Since buying the store in 1997, owner Kay has doubled sales volume and tripled net profits. About 5,000 people attended Star City's fourth annual Customer Expo, during which an entire winter month's worth of product was sold.