CYPRESS, Ca. - Star Motorcycles has unveiled the Bolt and Bolt R-Spec, two bikes the OEM has dubbed its “Urban Performance Bobbers” that target riders wanting a stripped-down cruiser devoid of the bling common to the segment.
Star — Yamaha’s cruiser brand — pulled the cover off the bikes today in Daytona, during the city’s famous bike week.
While the world unveiling took place at Yamaha’s display at the Daytona Club Pad near the front entrance of the Speedway, the first media debut happened earlier in the week at the Smog Shoppe, a hip events venue in Los Angeles.
Prior to the big reveal, Yamaha’s motorcycle product planning manager Derek Brooks offered up a bit of background on the OEM’s play in the cruiser space — first cruiser appeared in the 1970s and in 2005 the manufacturer spun off Star as its own brand — before highlighting the momentous shift in tastes and styles in the custom bike scene.
Bling and ridiculously customized choppers have given way to more elemental, rideable machines, he explained. With this trending away from flash to function, many riders are simply tapping into the vast used bike market to pick the platform for their next ride. (Here is where Brooks gave a tip of his hat to Yamaha’s cultish XS650, a bike that’s now a wildly popular platform for bobbers, choppers and trackers.)
This, he pointed out, is the jumping off point for the new Bolt and Bolt R-Spec. “This is the place and time to introduce a new bike with modern reliability and modern performance,” Brooks said. Given the bike’s light weight, fuel mileage (estimated 50.9 mpg), short wheelbase and all-around functionality, Brooks pointed out it’ll be ideal for everything from commuting to longer runs through the hills.
The MSRP for the Bolt is $7,990 while the pricing on the Bolt R-Spec is $8,290.
Given the imagery used in the Bolt’s marketing collateral, the bike (continued)