Strokers to develop proprietary parts line, adds designer to the team


Aftermarket product designer and developer Dylan Hoey (see photo) has joined Rick Fairless and the team at Strokers Dallas, a Dealernews Top 100 Dealer, to develop a proprietary line of parts.

"Hoey comes to Strokers Dallas with a history of aftermarket parts design and development from some of the industry's leading parts manufacturers," said Lena Fairless. " In conjunction with Rick Fairless, Ford Stell and Gene Slater, the team will design and develop a proprietary line of parts for Fairless' ever expanding Strokers Empire."

"We are excited about the future of the motorcycle industry, and being a Victory dealer it's only natural that we focus our attention on Victory Motorcycles," said Rick Fairless. "We want to offer the Victory consumer a choice when it comes to customizing their bike, and we want that choice to be the Rick Fairless 'RF' parts line." 

"I am looking forward to working with Rick and the entire Strokers Dallas family, and I am very excited about the what the future will bring," Hoey said. 

Look for the RF proprietary parts line to launch in early 2012.

Posted by Mary Slepicka