Sturgis museum expansion proposal features 40-foot Indian

Publish Date: 
Nov 28, 2012

STURGIS, S.D. - Concept drawings for an expanded Sturgis Motorcycle Museum and Hall of Fame were revealed to the public on Nov. 26, and the proposed design surely makes an impact for this small town that turns into a V-Twin mecca every summer.

The concept drawings feature a 40 ft. tall 1938 Indian jutting from the front of a large tiered structure taking up what seems to be most of a city block (see image).

The museum in May purchased a parcel of land just east of its current location for an expected expansion.

Funding for this and other expansions to revitalize downtown Sturgis, if approved, would come from vendor permit fees during the annual rally, city manager Daniel Ainslie told residents. (Read more about the Monday night meeting HERE.)

The drawings were created by Forefront Design, a Rapid City firm hired by the City of Sturgis, Sturgis Area Chamber of Commerce and Sturgis Economic Development Commission as part of a downtown revitalization effort. 


“The drawings that were made public at last night’s meeting are conceptual in nature, but are based on input from the Board of Directors of the Sturgis Motorcycle Museum,” said Dave Davis, museum board president. 

“The museum board is ready to move forward into a feasibility study phase to determine the full scope and timeframe for making an expanded museum like the one represented here a reality," Davis said. "We want the community and all the constituents of the museum to understand that we are excited about growing our museum into an iconic structure that draws visitors to Sturgis on an ongoing basis.”

A task force of community members from Sturgis reportedly has been meeting for four months discussing various ideas for improving the downtown area to make it more of a year-round attraction.  The Nov. 26 public meeting unveiled four potential projects: the museum expansion, a downtown events plaza, a mixed-use building with retail on the main floor and apartments above, and a splash park.

Task force members include city manager Ainslie along with Robin Baldwin, Branden Bestgen, Tammy Bohn, Mark Carstensen, Bob Davis, Eirik Heikes, Terry Hermann, Lonnie Isam, Pat Kurtenbach, Sam Monahan, Scott Reiman, Scott Sabers, Lisa Weyer and J.D. Williams. 

For more information, visit the museum’s website at or contact Christine Paige Diers, executive director, at 605-347-2001.

Posted by Mary Slepicka