Sturgis organizers donate $50K to charity

Publish Date: 
Dec 14, 2012

STURGIS, S.D. - The organizers of the Sturgis rally have donated $50,000 to the Sturgis Rally Charities Foundation. The amount is fueled by revenues obtained through licensing agreements the organization manages for the Sturgis brand.

Sturgis Motorcycle Rally Inc. (SMRi) said the foundation will distribute the $50,000 and another $21,850 to 45 charities in and around the Sturgis community.

"We worked hard to make sure we were able to make these funds available in time for the holiday season," said Kathy Hersrud, president of Sturgis Rally Charities Foundation. "The beneficiary organizations and the clientele they serve are then able to use this funding to support programs they oversee as the year ends, or to devote them to 2013 programs."

Charities receiving funds include: Action for the Betterment of the Community, Central Meade County Community Center, Child Protection Team, Crisis Intervention Shelter Services Inc., First United Church-Second Sunday Supper, Good Shepherd Clinic, Greater Sturgis Area Transportation, Hillsview Highrise, Impacat Youth Mission, Junior Achievement of the Northern Hills, Meade County Housing, Meade County Senior Citizen's Association, Meade School District Gifted Program, Meade School District Nurses/Dental Bus, Mended Little Hearts, New Dawn Center, Northern Hills Area CASA, Northern Hills Drug Court, Noxious Weed Removal Project, Old Fort Meade Museum, Olive Branch No. 47 AFAM, PCT Program of Black Hills Health Care System/VA, Adult Services and Aging, Realtors for Kids Inc., RSVP sponsored by BHSU, Rural Meade Ambulance Service, Rural Meade Tumbling/Gymnastics, Sturgis Nutrition Project, Sturgis Alliance of Churches, Sturgis Area After School Program, Sturgis Center for the Arts, Sturgis Area United Way, Sturgis Community Pre-School Inc., Sturgis Elementary School-Garden Project, Sturgis Elementary School PTA, Sturgis Kiwanis Food Pantry, Sturgis Motorcycle Museum, Sturgis Post Prom, Sturgis Public Library Children's Programs, Sturgis Williams Middle School, Teen Services-Sturgis Library, The Optimist Club of Sturgis, The Veteran's Club, VFW Post 2730 Sturgis, and Western Resources for dis-ABLED Independence.

"Through the hundreds of retailers that carry Officially Licensed Sturgis Products each year, SMRi is able to generate these funds to benefit the local Sturgis community," the organization stated. "SMRi's volunteer board is pleased to support Sturgis Rally Charities  and in turn these organizations that serve and support a variety of causes in the area. SMRi values the time and hard work that these groups put into educating and protecting local children, supporting and rebuilding the community, and assisting community members in need. SMRi appreciates the strong participation of the retailers that support the licensing program and would like to thank them, and all the wonderful organizations that have labored to make the Black Hills and Sturgis community a better place for all."

Press release posted by Mary Slepicka