Suomy Debuts Display Program

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Suomy USA (Booth 3717), in partnership with its three distributors, introduces the Suomy Display Showroom (SDS) program this weekend at Dealer Expo.

"The creation of Suomy Display Showrooms is a distribution/retail sales strategy that will enhance sales at all levels by creating better consumer access to the Suomy collection while conforming to existing distribution sales practices — and all with a minimum financial obligation by the participating dealer," says Suomy USA president Rick Marlin.

"The Suomy brand continues to see double-digit growth nationally, and now we're poised to tackle the higher volume of the mid-premium market," Marlin says.

"We feel this Suomy Display Showroom Program is sure to increase visibility, awareness, product selection and sizing that will dramatically enhance sales for every participating dealer," he adds.

Marlin says new SDS dealers will receive "considerable" incentives and support to ensure maximum sales success with the brand, so be sure to ask about them.

Suomy's distribution partners in the U.S. include Parts Unlimited, Romaha Imports/Distributors and Van Leeuwen Enterprises.

When you're at the Suomy booth, you also can check out the company's new Vandal helmets — priced at $369.95 for graphics and $299.95 for solid colors — and the Hodgson Laguna helmet, the newest offering in the brand's premium Spec-1R lineup. Spec-1R helmets with graphics retail for $499; solids sell for $399. — Guido Ebert