Suzuki agency hires former magazine editor John Howell as account director

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Questus has hired former powersports editor John Howell as account director for American Suzuki Motor Corp. Howell will oversee the day-to-day responsibilities associated with Suzuki's public relations and market analysis. He will also work with the OEM to develop advertising strategies and support its media relations efforts.

Before accepting the job at Questus, Howell worked for a number of publishing companies in the powersports industry including Hi-Torque Publications, Source Interlink and Transworld Media. Howell was the executive editor of Quad Off-Road magazine at TransWorld for more than four years.

“The media landscape has changed, which necessitates new thinking on how to communicate with customers," said Questus co-founder Jordan Berg. "Howell’s unique experience as an editor and associate publisher allows us to dive deeper into how industry publications affect the customer sales experience. He also brings a high level of expertise in the powersports industry, which will help re-ignite Suzuki’s PR and advertising efforts.”

Suzuki communications manager Steve Bortolamedi said that Howell "has vast industry knowledge and product experience that will be an incredible asset to Suzuki and our business partners. And when you get to sit down with John, ask him what it’s like to build a KingQuad—he actually once worked on our assembly line at SMAC.”

Posted by Mary Slepicka