Suzuki dealers get first look at 2013 motorcycle, scooter lineup

Publish Date: 
Nov 12, 2012
By Dennis Johnson

LAS VEGAS, Nev. - For 2013, American Suzuki has released a quartet of offerings that includes a new blacked-out touring cruiser, a restyled and revamped Burgman 650, and a sporty entry-level standard, its latest edition to the growing beginner bike market.

Suzuki unveiled the lineup in a convention center space crowded with dealers assembled in Las Vegas this week for the OEM’s annual dealer meeting.

Click here for a gallery of images the newly released 2013 Suzuki new model lineup.

It's only been one week since Suzuki announced it is exiting the U.S. auto business and filed for Chapter 11 bankruptcy reorganization. Company executives made an effort to reassure its dealer audience that, going forward, all efforts would focus on the OEM’s powersports and marine operations.

The new models are part of a plan that also calls for completely reorganized parts and accessories division, new marketing and advertising efforts, and backing from the parent company in Japan to support the rebuilding efforts for the U.S. market.

Here are the details on the new 2013 models:

Suzuki GW250

This all-new standard model is a lightweight street bike that features a liquid-cooled, fuel-injected 248cc two-cylinder engine. Aimed at beginning street riders, the GW250 is designed to fit the growing market of entry-level motorcycles that includes the Honda CBR250R and the two small Kawasaki Ninjas.

Suzuki officials say the GW250 will appeal to the estimated 80 percent of beginner riders who aren’t interested in sportbikes — the style of the other two big sellers.

The GW250 borrows styling cues from Suzuki’s B-King, the naked bike it introduced in 2007, but includes a neutral, upright seating position and features a multi-function gauge, and disc brakes front and rear.

Given it’s an entry-level machine, the OEM says it has an extensive number of accessories in the works — a tail bag, engine guards and a rear rack to name a couple — to help riders customize the bike to their liking. Retail pricing is not yet available. (continued)