Suzuki launches custom Hayabusa contest

Publish Date: 
Mar 8, 2013

BREA, Calif. - Suzuki on March 11 will kick off The Ultimate Hayabusa customer contest, a nationwide search to find the “best and the baddest custom Busas out there — be it through style or performance modifications.”

Suzuki created the online social campaign to showcase the growing community of custom Hayabusa owners, who will compete online at by uploading photos of their Hayabusa to their account page on the website. Competitors will rely on social activity to boost attention to their custom Busas, earning themselves up to a five-star ranking. The better ranking and higher number of votes a users earn, the more awareness to their bike they will gain, giving them a stronger chance to win.

Contestants must pair up with their preferred local Suzuki dealer to enter the contest so they can best represent their specific region (and ultimately be eligible to compete in the bracket-style contest, which is structured by location).

The contest is broken down into four phases:

  • Submissions phase, March 11 to May 31: Contestants will build their profiles and campaign votes in to get on top of the leaderboards
  • Regional Semi-Finals, June 1 to June 16: Consumers will vote, and judges will select the top 24 Busas entered into the competition. The top 24 Regional Semi-Finalists will be broken up by eight bikes per region (West, East, South)
  • Regional Finals, June 17 to July 7: Consumers will vote, and judges will select the top three Busas in the nation (one per region) to compete for the National title
  • National Finals, July 8 to Aug. 16: Consumers will vote, and judges will select the grand prize winner and crown one Busa as The Ultimate Hayabusa


  • The three Regional Finalists will win a custom-painted full-face helmet to match their champion Hayabusa
  • The three Regional Finalists will also be invited on a five-day, four-night trip to the live finale during the Indy MotoGP race weekend in Indianapolis
  • The Grand Prize Winner will win a 2013 Hayabusa Limited Edition and the title of The Ultimate Hayabusa

The Ultimate Hayabusa contestants will be ranked on style enhancements, performance enhancements, and the overall creativity of their bike (i.e., the story and inspiration behind the build). Ultimately, Suzuki will be the final judge, selecting the winner at each stage of the bracket-style competition, but garnering votes and creating a presence inside the program and site is paramount to the contestant, Suzuki said.

Suzuki is starting The Ultimate Hayabusa contest during Daytona Bike Week in Daytona, Fla., with a one-off, daily custom Hayabusa competition. Suzuki is inviting custom Busa owners to bring their bikes and display them at the Suzuki booth, where they will be voted on during a daily competition via a real-time mobile voting poll using SMS and Twitter. Each day, the finalist selected will win an iPad Mini with the Hayabusa Kanji etched into the back of the device. To participate at this Daytona event, e-mail for more details.

Posted by Arlo Redwine