Suzuki: new models will 'strengthen our foothold' in 2014

Publish Date: 
Apr 10, 2014

BREA, Calif. – Suzuki Motor of America Inc. (SMAI) celebrated its one-year anniversary on April 1.

“As we move from celebrating our strong 50-year history of selling Suzuki motorcycles in America, our 51st year will strengthen our foothold in the industry as a company devoted to our passionate motorcycles, scooters, ATV and outboard consumers” said Steve Bortolamedi, communications manager for SMAI, in a company update issued to members of the media.

Wholesale demand for Suzuki’s line of motorcycles, scooters and ATVs was higher than expected through March this year, the OEM reported, with Suzuki dealers interested in sportbikes, dual sports, adventure-touring bikes, the Boulevard cruisers and the Burgman scooter line (shown below).

“March was our best retail month yet for the new Suzuki GW250,” said Rod Lopusnak, general manager for national sales, “and sales of the Suzuki QuadSport Z90 are strong, as they have been since we introduced this ATV. Motorcycle buyers are also favoring Suzuki Boulevard cruisers, with sales up 10 percent, and the DR-Z400SM. Plus, Suzuki dealers are finding strong interest in Suzuki’s category-leading sportbikes such as the GSX-R750 and the Hayabusa. We’re confident that all Suzuki sales will pick up as spring weather takes over nationwide.”  

The 2014 V-Strom 1000 ABS and Burgman 200 ABS are shipping to Suzuki dealers now, the OEM said. Suzuki announced that the first 1,000 customers to buy a 2014 V-Strom 1000 ABS (shown above) will receive a collectible limited-edition photo book that chronicles the design and manufacture of the new adventure motorcycle. 

The OEM also is offering Spring Deal Days retail promotions, with retail financing as low as zero percent and cash back up to $2,000 on some Suzuki motorcycles (details and restrictions apply).

To further promote the brand, on the racing side James Stewart of Yoshimura Suzuki Factory Racing rode his RM-Z450 to three consecutive Supercross wins in March, including his 50th career SX victory. Suzuki racers kicked off the 2014 road racing season "with strong results during round 1 of the AMA Pro Superbike and AMA SuperSport seasons held at Daytona International Speedway. Racing a Suzuki GSX-R600 for Celtic/Hudson Valley Motorcycle Suzuki, Corey Alexander dominated the opening weekend winning both races. Focused on the AMA Superbike class and the newest member of the Yoshimura Suzuki Factory Racing team, Roger Hayden scored two second-place finishes on his Suzuki GSX-R1000 at Daytona. Meanwhile Yoshimura Suzuki teammate Chris Clark rode his GSX-R1000 to two fourth-place finishes, which keeps Hayden and Clark in second and third, respectively, in the overall points race," the OEM stated.

Along with teammate Martin Cardenas, the Yoshimura Suzuki Factory Racing team will attend the Austin, Texas, MotoGP race to sign autographs alongside Kevin Schwantz and Suzuki’s in-development MotoGP race team. Fans visiting the race will see race bikes and Suzuki’s full vehicle lineup on display. 

Posted by Mary Slepicka