Suzuki promotion fueling increase in motocross bike sales, OEM says

Publish Date: 
Jun 6, 2013

BREA, Calif. - Thanks in part to a "generous" retail promotion for the RM-Z, Suzuki Motor of America Inc. (SMAI) reports that sales are up 13 percent for May and 21 percent for the year, compared to 2012 sales reported by American Suzuki Motor Corp.

“The 50th Anniversary RM-Z Sales Event gave consumers Suzuki’s industry leading zero-percent financing (covering all regular finance tiers) plus their choice of Yoshimura exhausts (including Yoshimura accessories), or $600 Customer Cash back on the purchase of any new 2013/2012 RM-Z450 or RM-Z250,” said Rod Lopusnak, general manager of national sales for SMAI.

The RM-Z sales event has been extended through August.

Suzuki this week launched a similar program for its performance sportbikes, including the Hayabusa and GSX-R. The new “50 Years of Performance” sales event runs until Aug. 31 and pairs zero-percent financing (covering all regular finance tiers) with the buyer’s choice of a Yoshimura slip-on exhaust muffler or Customer Cash. 

New models, including the redesigned Burgman 650 and the SFV650 as well as the KingQuad ATVs, are available for zero-percent financing. "Add in the company’s recent announcement of a 2014 lineup that expands the Suzuki Boulevard B.O.S.S. family – with vehicles arriving in late July – consumers have ample reason to visit Suzuki dealers," said Steve Bortolamedi, SMAI's communications manager.

The OEM's “50 Years Strong” anniversary event celebrates the manufacturer’s half-century in America and encourages consumers to connect with the brand and visit a Suzuki dealer, Bortolamedi said. A “50 Years of You” sweepstakes contest, touted heavily on social media, invites Suzuki fans to visit dealers and share their own stories of Suzuki motorcycle and ATV ownership through the company’s website and social media communities. A new contest each month gives any powersports fan – not just current Suzuki owners – a chance to win prizes ranging from accessories to new motorcycles, like this month’s prize of the Suzuki Boulevard C90T B.O.S.S.

Posted by Mary Slepicka